AI Shopping Intelligence

Understand how the AI shopping layer perceives, frames, and redirects around your product.

Ruflect is an observational, forensic interpretation layer for Rufus and the broader AI shopping surface. You capture interactions; Ruflect translates the answer and the surrounding behavior — follow-ups, comparisons, redirects, framing — into Notices, synthesis, and longitudinal memory. Not a way to game Rufus. A way to understand it.

Capture

A thin client records Rufus interaction traces for an ASIN — no manual analysis required.

Cognition

Hidden server-side intelligence normalizes, infers, and scores visibility signals.

Notices

You receive concise, actionable observations in Ruflect's voice — never breathless, never generic.